99 Joanna Stern - In the Elevator With

The elevator. Certainly not one of the great venues for communication. When most of us are in an elevator, we usually look up, look down, or look at our phones. Having a conversation in an elevator is rare and often uncomfortable. In October, the Wall Street Journal changed that when it launched an online video series that has quickly become popular with viewers and leaders. It's called "In The Elevator With." Each episode features a short conversation - around two minutes in length - that takes place in an elevator between reporter Joanna Stern and a business leader. Guests have included the CEOs of General Motors, Intel, and Buzzfeed. Ariana Huffington, Jeffrey Katzenberg, and Shaquille O'Neal have been featured on the series. Stern, who is the Wall Street Journal's tech columnist and Deputy Head of Video joins us today to talk about "In the Elevator With," how it's produced, and what it's like to interact with the best in business.

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