Financial Advisor Success Ep 446: Getting Known In Your Local (Facebook Group) Community To Quickly Add $30M In The First Two Years with Misty Lynch
Jul 15, 2025
In this discussion, Misty Lynch, owner of Sound View Financial Advisors, shares her incredible journey of growing her firm's assets by $30 million in just two years. She emphasizes the power of community engagement through local Facebook groups, where she focuses on building trust rather than self-promotion. Misty reveals how early content creation, such as blogging and podcasting, set the stage for her success. Additionally, she discusses the importance of transparent client relationships and the role of life coaching techniques in deepening connections.
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Blogging as Early Marketing
- Misty started a personal finance blog while still in a corporate compliance role.
- This gave her a year's worth of marketing content when she transitioned to advising clients full-time.
Podcasting Builds Referral Network
- Misty launched a radio show, which transitioned into a podcast interviewing local business owners and professionals.
- This helped her build relationships and get referrals from centers of influence.
Buying a Firm Jumpstarted Ownership
- Misty bought a retiring advisor's $9M AUM firm to jumpstart ownership.
- She worked alongside the original owner for 6 months to transition clients smoothly.