#628: Why leaders need to become more self-reliant with Maha Abouelenein

Are you truly self-reliant, or are you relying on outdated strategies to navigate modern challenges?

Today, I’m joined by Maha Abouelenein, author of the best-selling book 7 Rules of Self-Reliance. With over three decades of experience helping global giants like Google, Netflix, and Uber, Maha is a leading expert in modern communication strategies, personal branding, and reputation management. She’s here to share insights into self-reliance, the power of reputation, and how leaders can adapt to a rapidly evolving communication landscape.

About Maha Abouelenein

CEO and Founder with more than 30 years of PR experience with global corporate giants, high growth tech startups, top governments and high profile thought leaders. Maha leads a global communications consulting firm, Digital & Savvy that spans the USA, Dubai and Egypt. She cultivates the reputations of people and brands through their stories and nurturing relationships and connections with key stakeholders.

Raised and educated in the USA to Egyptian parents, she is home in both West and Arab worlds. Maha is about relationships - building, nurturing, and serving them. She thrives on storytelling, building scalable campaigns and thought leadership by understanding what's happening in culture across the world, and what resonates with each audience.

Maha is a keynote speaker, featured on stages like Web Summit, SALT, VeeCon, Cannes Lions, Art D'Égypte, Rise Up. She also hosts the top-rated podcast SavvyTalk.

In 2020, she was nominated as one of the Forbes power women of the Middle East and sits on the global board of directors of the Associated Press.

Passionate about lifelong learning and a big believer in the importance of investing in yourself Maha offers 1-1 workshops on Executive Media Training and How to Build Your Personal Brand.

Resources

Maha Abouelenein: https://www.mahaabouelenein.com/

7 Rules of Self-Reliance: https://www.mahaabouelenein.com/book

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