AB 360: Flywheeling Disruption with Jaime Crespo of Harry's Razors

The razor blade model is well known in business circles, sell one product at a loss while profiting off of the dependent product. Today's guest is helping to disrupt. Jaime Crespo is the General Manager of Harry's, the online razor company disrupting bathroom counters across the country. Harry's started by selling razors and shaving cream, now it offers body wash, skincare, and more. Jaime and Jeffrey discussed how Harry's "starts with the customer and works backward" when it comes to new offerings and responding to customer's needs. Even though the brand is known for being on the cutting-edge of men's grooming, Jaime says a tried and true marketing strategy helps Harry's sustain success.

Connect with Harry's: https://www.harrys.com/en/us

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