Despite dramatic and accelerating changes in aging and the rise of the so-called “Silver Economy,” brands mostly traffic in stereotypes and/or default to magical thinking when it comes to engaging the 50-plus crowd. Michael Clinton, special media adviser to the CEO of Hearst Corporation, and author of “Roar Into The Second Half of Your Life (Before It’s Too Late),” joins host Matthew Schwartz to discuss why ageism persists in marketing and advertising and what brand managers can do about it.
