Buying Online Businesses Podcast Why Your SEO Strategy Shouldn’t Be About Traffic And Rankings with Sophie Brannon
So, you just bought an online business; what should you do next? If you say it’s creating more content, you're totally wrong! The answer is to create an SEO strategy.
Most people who buy businesses destroy them in the first year. That’s because they don’t know what SEO strategy to implement and, most importantly, how.
In this highly anticipated episode, Jaryd Krause and Sophie Brannon will dive deep into SEO strategies to grow an online business.
Sophie is an SEO specialist, industry speaker, and author from the UK. She has worked agency-side for the past 7 years, most recently as Client Services Director. She has led SEO campaigns for a range of businesses, from small startups to multinationals, in highly competitive industries including finance, health, and tech. Her focus isn’t on rankings. It’s about delivering ROI and showcasing the value of SEO as a digital channel—helping businesses better attract, engage, and convert their site visitors.
They have talked about several things, like why you shouldn’t focus on traffic alone when working on an SEO campaign. How do you start an SEO campaign at the top of the funnel and bring people in over time to your main goal? And what are the four main pillars of SEO?
They also discussed the good UX looks for the website. How to do internal linking properly and not just check the box for including a few links in each post? What is multimodal search and how should you prepare your business for it?
Ready to create an SEO strategy that will boost your business? Better catch this episode and get gems of insight!
Episode Highlights
03:40 Why focus on results instead of rankings in SEO?
08:15 How can bloggers determine their goals before creating a strategy?
19:10 What are the four pillars of SEO?
25:48 Why do you need to be strategic with internal linking?
32:10 What is multimodal search?
36:50 How do you create content that benefits the target audience?
Key Takeaways
➥ Sophie advises that the goal of an SEO strategy should connect to the business objectives. She provides insights for bloggers who monetize through ads or affiliate products, suggesting that they define quality traffic based on their specific goals. For instance, bloggers should consider what type of traffic is more likely to convert and focus on creating content tailored to different stages of the buyer's journey.
➥ Sophie discusses the importance of user experience (UX) in SEO and its impact on rankings. She highlights issues such as too many ads on a website, which can negatively affect user experience and potentially harm SEO rankings in the long term. She notes that while Google's current algorithm may not penalize such practices as much, they could become more significant ranking factors in the future.
➥ In modern times, people are now using multimodal search, which refers to the various ways people use search engines beyond traditional text-based queries. They use technologies like Google Lens, voice search, and AI-driven search experiences. Jaryd and Sophie both emphasize the importance of adapting SEO strategies to accommodate these changing search behaviors.
About The Guest
Sophie is an SEO specialist, industry speaker, and author from the UK. She has worked agency-side for the past 7 years, most recently as Client Services Director. She has led SEO campaigns for a range of businesses, from small startups to multinationals, in highly competitive industries including finance, health, and tech. Her focus isn’t on rankings. It’s about delivering ROI and showcasing the value of SEO as a digital channel—helping businesses better attract, engage, and convert their site visitors.
Connect with Sophie Brannon
➥ https://twitter.com/SophieBrannon
Resource Links
➥ BOB SEO service - https://buyingonlinebusinesses.com/seo-services/
➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/
➥ Rank Math (Wordpress SEO Plugin) - https://bit.ly/3Acyjf4
➥ Market Muse (Content Marketing Software) - https://bit.ly/3Me39L0
➥ Neuron Writer (SEO tool for content writing) - https://bit.ly/3EleDaS
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