The Salesman.com Podcast Answering Objection Questions Is Shockingly Uncomplicated
Jun 4, 2025
Sales objections can be tackled in a way that feels natural and less confrontational. Discover a counterintuitive approach that helps you stay in control during calls without sounding pushy. Gain insights into why many objections aren’t what they appear, and learn key techniques for encouraging self-reflection in buyers. This fresh perspective could transform how you handle resistance and improve your overall sales performance.
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Repeat Objections Back
- Repeat the buyer's objection back as a question with an upward tone to disrupt their thinking.
- This encourages buyers to rethink and flesh out their objection, often leading them to resolve it themselves.
Objections Are Subconscious Defenses
- Most sales objections at the start of a sales process are subconscious, automatic defenses rather than logical roadblocks.
- By repeating objections, you trigger a pattern interrupt, pushing buyers to consciously reassess their doubts.
Ignoring Objections Helps
- Ignore some buyer objections politely and keep the conversation moving.
- This lets the buyer's subconscious forget the objection, often eliminating it without confrontation.