BiggerPockets Daily What America's Fastest Growing Renter Demographic Means For Investors
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Sep 23, 2025 A surprising trend reveals that adults over 55 are the fastest-growing group of renters, with a 30% increase in the past decade. This demographic values maintenance relief, liquidity, and flexibility, making them stable long-term tenants. Key markets like Austin, Dallas, and San Francisco are leading the way. Landlords can attract these older renters by implementing accessibility upgrades, offering flexible payment options, and adopting pet-friendly policies. It's a fascinating shift that calls for new strategies in rental management.
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55+ Renters Are Rapidly Growing
- Renters aged 55+ are the fastest-growing renter demographic in the U.S. with nearly a 30% increase for 65+ from 2013 to 2023.
- This group tends to be more financially stable and less risky for landlords than younger renters.
Design For Flexibility And Low Maintenance
- Market and design for lifestyle flexibility and low-maintenance living to attract older renters.
- Provide maintenance relief and community amenities to increase appeal and lease stability.
Amenity-Driven Senior Communities Work
- Developers are building active-adult rental communities with gyms and social spaces tailored to older residents.
- Amenity-led design helps lease up properties and supports sense of community for this demographic.