Revenue streams beyond YouTube

Matt Rachland, a productivity YouTuber with over 60,000 subscribers, discusses how he generates revenue beyond YouTube. He mentions that only about 5% of his revenue comes directly from YouTube AdSense. The majority of his income is derived from his email list, where he promotes courses and coaching services. Despite his smaller email list size compared to his YouTube subscriber count, his email marketing efforts generate about 80% or more of his overall revenue. Matt highlights the power of a curated email audience and explains that although many subscribers come from YouTube, his email marketing proves to be more impactful in terms of driving revenue.