In this episode of The ADOTAT Show, Pesach Lattin sits down with Dan Rosenberg, the mastermind behind Octane 11, to dive deep into the world of B2B marketing analytics. From breaking down data silos to harnessing the power of AI without setting money on fire, Dan shares his insights on making B2B marketing less about boring spreadsheets and more about real results.

Expect witty banter, irreverent questions, and the occasional island survival strategy (yes, Dan actually picked Katniss Everdeen). If you’ve ever wondered how to get marketing and sales to play nice, or how to separate useful data from noise without turning into a spreadsheet zombie—this episode is for you.

Highlights:

🚀 The three biggest blockers to effective AI in B2B marketing

📊 How to break down data silos without causing office warfare

🔥 Why most companies are still solving data like a Rubik’s Cube blindfolded

🌴 Desert Island Q&A: Who would Dan bring, and why does it involve sushi?

Big thanks to our sponsors:

Troutman Amin – The legal eagles of adtech law
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Incremental – Turning small steps into big wins

Don't miss this candid conversation packed with actionable insights, humor, and a fresh perspective on the future of B2B marketing.

Stay bold, stay curious, and know more than you did yesterday.

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