Better: The Brand Designer Podcast S12 E03: How to Use AI in Your Branding Business & The Future of AI in Boutique Branding with Liz Martinez-Nelson
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Episode Description:
As the first guest of season 12, I talk with Liz from Favorite Things Studio to discuss the integration of AI (Artificial Intelligence) in brand strategy and design. Liz shares her journey from casting director to boutique brand designer, emphasizing the value of AI tools (ChatGPT being her bread and butter) for creating more efficient and high-quality outputs and how to use them elsewhere in your business and systems. We discuss all things skepticism and the advantages of using AI in the creative industry, and how AI is reshaping the way designers approach their projects. Liz also shares details about her Brand Strategy Purrr-fection course and how she's helping other designers master the fundamentals of strategic branding.
00:58: New Updates to the Upcoming Design Minimind Course
06:06: Liz's Journey to Brand Design
08:10: Starting from Scratch: Learning the Tools
14:06: Customizing AI for Your Business
19:16: The Future of AI in Brand Strategy
26:33: Leveraging AI for Client Questionnaires
29:09: Transparency with Clients About AI Usage
32:13: Exploring Visual AI Platforms
36:57: Creating Custom AI Workflows & Systems
40:30: Legal and Ethical Considerations of AI
43:16: Brand Strategy Purrr-fection Course
Guest Name: Liz Martinez-Nelson
Guest Website: www.favoritethingsstudio.com
Instagram: @favorite.things.studio
Liz’s Course: Brand Strategy Purrr-fection
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Tags: designer, design, brand design, design studio, design business, brand designer, better podcast, better designer podcast, logo design, brand identity design