🏠 How to Pay Off Your Home in 5 Years (and Go Viral Doing It)

Ben Brady, CEO of Harcourts Auctions, sits down with Sean Uyehara, Area Manager of Geneva Financial, to unpack one of the most powerful — and overlooked — mortgage strategies available today: the First Lien HELOC.Sean explains how this product, widely used in Australia but still emerging in the U.S., allows homeowners to pay off their mortgages in 3–7 years instead of 30. He breaks down exactly how it works, who it’s for, and why it’s fundamentally changing the way people think about homeownership and liquidity. You’ll learn how this approach turns your home equity into a powerful financial tool — letting you access capital, avoid unnecessary interest, and build wealth faster without changing your lifestyle.The conversation then shifts to social media, where Sean shares how he’s built a 90% lead-generating business through TikTok and Instagram. From posting 100 videos fast to using TikTok’s content-gap insights, he reveals the repeatable framework that took his brand from invisible to over 2 million monthly views. If you’ve ever wondered how to mix financial innovation with content consistency, this episode delivers both the blueprint and the mindset.Timestamps & Key Topics[00:00:00] – What is the First Lien HELOC and why it’s popular abroad[00:02:00] – How it helps homeowners pay off mortgages 25 years early[00:04:00] – Who it’s for (and when it doesn’t work)[00:06:45] – Turning your home equity into a self-financing tool[00:08:30] – Liquidity, access to capital, and financial freedom[00:10:00] – Avoiding debt traps and budgeting for success[00:11:45] – Real-world examples of payoff timelines[00:14:00] – Sean’s social media playbook for loan officers & agents[00:16:10] – The “100 Video Rule” and content-gap strategy[00:19:00] – Automating your posting across 6+ platforms[00:21:00] – Converting leads through comments, DMs & drip campaigns[00:22:40] – The connection between niche content and massive traction🔗 Related Resources:For more info on Harcourts Auctions, our non-distressed auction platform, visit: https://www.harcourtsauctions.com🔗 Connect with Sean Uyehara & Geneva Financialhttps://www.genevafi.com/sean-uyehara/https://www.linkedin.com/in/suyehara/https://www.youtube.com/@UCen6zACsF-75IVq-Lhib1oQ https://www.facebook.com/sean.uyehara22/🔗 Connect with Ben Brady and the Harcourts Auctions team:Facebook: www.facebook.com/BenbradyharcourtsLinkedIn: www.linkedin.com/in/ben-brady-0b223517Instagram: www.instagram.com/harcourtsauctionsFacebook: www.facebook.com/HarcourtsAuctions