In this episode of The Summer Edit, Jen draws a powerful line between influencer-style content and true CEO-level marketing. If you’re stuck chasing trends, relying on viral reels, or letting vanity metrics steer your strategy, Jen is here to bring you back to what actually builds a business that lasts.

This episode is a rally cry for entrepreneurs to stop posting for clout and start creating content that converts. With equal parts tough love and powerful clarity, Jen unpacks the mindset, structure, and strategy behind sophisticated marketing that reflects your brand and values without the burnout.

IN THIS EPISODE, YOU’LL LEARN:

Why likes and views are not the measure of a successful business
The biggest mindset shift Jen made after losing her social media following
How CEOs create content for conversion, not clout
What it really means to treat your marketing like a legacy
The truth about going viral and why it rarely leads to more clients
Why emotional reactions are killing your consistency
How a marketing calendar actually unlocks your creativity
The difference between trend-chasing and brand-building
What 50 views can do when your message is clear and intentional

RESOURCES & LINKS:

Funnel Mastery – Learn how to build a sales system that works with and without you
The Iconic Capsule – Jen’s signature newsletter for modern entrepreneurs

Connect with Jen:

Read the magazine here: @iconicmagazine__
Hang out with Jen here: @becomingiconic
See all your resources here: www.becomingiconic.co

SE03 EP02 - Growing up Catholic in China and Musical Life in the Church in China – with His Eminence Joseph Cardinal Zen