Treyd Secrets: Supply, Sales and Scaling 13. Antler: Scaling beyond borders and building market leaders
Feb 6, 2025
In this conversation, Magnus Grimeland, Founder and CEO of Antler and co-founder of Zalora, shares his inspiring journey from the Norwegian Navy to global entrepreneurship. He discusses the challenges of scaling businesses internationally, the importance of hiring local leaders, and the grit required to overcome marketplace hurdles. Magnus provides insights on navigating payment systems in emerging markets and highlights the need for diverse teams. His trade secret? Building resilient teams that can adapt and thrive across borders.
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Innovation Can Come From Anywhere
- Innovation and great companies can originate anywhere, from Stockholm to Nairobi.
- Serving the global market is the biggest future opportunity for founders.
Solora's Payment And Logistics Breakthrough
- At Solora, payments were a huge early obstacle because only ~1.5% had bank cards in some markets.
- They launched cash-on-delivery and built logistics tech to solve the problem and win customers.
Hustle To Acquire Premium Brands
- Prioritize securing the right brands early when building a fashion marketplace.
- Convince top brands by persistently contacting decision-makers until someone says yes.