Let's Talk Loyalty #161: 7-Eleven Shares Secrets to Success & Driving Loyalty with 7REWARDS.
7-Eleven is renowned as the world's largest retailer, with over 77,000 stores globally, serving an incredible 10 million customers every day.
The brand is proud to have invented the convenience store itself, creating the concept in 1927, with a vision to delight local communities with speed and simplicity.
In this episode of "Let's Talk Loyalty", Chief Digital Officer of 7-Eleven Inc, Raghu Mahadevan, explains the firm's focus on customer loyalty, and how that entire journey is being supported by its loyalty program 7REWARDS.
This incredible loyalty program already supports over 55 million members and today we discuss some of their latest inventions and award-winning strategies that are engaging customers both outside the store as well as inside, with a consistent "obsession" to delight them.
Show Notes:
1) Raghu Mahadevan, Chief Digital Officer at 7-Eleven
2) 7 Eleven USA
3) 7 Rewards