Episode 506: Phoebe Simmonds of the memo

Apr 9, 2025

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A massive thank you to our sponsor this episode and our fave AI tool, Poppy AI. Use FIONA at checkout for a discount

In this inspiring interview, Fiona chats with Phoebe Simmonds, co-founder of The Memo, Australia's leading parenting retailer. Phoebe shares her journey from founding The BLOW hair salon to creating The Memo and launching their own product line, DUE. Learn how she built these successful businesses, her approach to branding and community-building, and how she balances entrepreneurship with motherhood.

You'll learn:

How Phoebe identified and filled a gap in the parenting retail market
The importance of creating a strong brand identity and community
Strategies for scaling from online-only to multiple physical locations
Why finding the right business partner with complementary skills is crucial
How to develop your own product line after establishing retail success
Practical approaches to balancing business growth with motherhood
The value of creating experiences beyond just selling products
Why focusing on your customer's journey leads to business success

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Resources mentioned:

Marketing for Your Small Business - 9-week live coaching program starting 13 May 2025
Descript - AI video editing tool
My Daily Business courses - mydailybusiness.com/courses

Connect with Phoebe and the memo:

The Memo website: thememo.com.au
The Memo Instagram: @thememo
DUE Instagram: @duefromthememo
Phoebe's Instagram: @phoebeactually

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