Informed: the podcast for LinkedIn® users 469. Engagement pods
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Nov 29, 2025 This episode dives into the art of using DMs on LinkedIn to build genuine relationships. Tips include leveraging birthdays and job changes for conversation starters, and using voice or video notes for a personal touch. The discussion also reveals the pitfalls of engagement pods, which aim to artificially boost post visibility but can harm content quality. Lastly, LinkedIn's crackdown on such practices is emphasized, along with advice to report those selling fake engagement services. A must-listen for anyone looking to enhance their LinkedIn presence!
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Use DMs To Build Genuine Relationships
- Look for easy conversation starters like birthdays and job changes to re-engage your network.
- Scour profiles and recent posts of key referral partners or prospects and start non-salesy conversations using voice or video notes.
Humanise Outreach With Voice And Video Notes
- Use LinkedIn voice notes or video notes to humanize outreach and avoid scale-y messages.
- Expect much higher response rates from personalised voice (≈95%) and video notes (≈99%).
Commenting As Company Pages Has Limits
- Commenting as your personal profile usually gets better engagement than commenting as a company page.
- Still use company-page commenting to reach different eyeballs, but don't expect high impressions unless the page already has many followers.