Close the Deal: The Art of Selling Emotion Over Products

What makes people buy? Hint: It's not the product—it's the emotion behind it.

 

In this episode of The Liquid Lunch Project, we sit down with sales and differentiation expert Mitch Carson, who shares his journey from paperboy to a Home Shopping Network top seller. Mitch dives into the art of selling, leveraging emotional connections, and creating a competitive edge in any market. Whether you’re pitching to one person or five million, Mitch’s strategies are a game-changer for small business owners looking to stand out and scale up.

 

Episode Highlights:

• Selling Emotion, Not Products: Why the emotional payoff matters more than product features.

• From Paperboy to Pro: Mitch’s journey of leveraging efficiency and scaling his sales strategies.

• One-to-Many Selling: Lessons from pitching to millions on live TV.

• The Power of Differentiation: How to avoid being a commodity in a crowded market.

• Media Matters: Why podcasting and publicity are essential for business credibility.

• Takeaway Tactics: Real-life applications of selling techniques for small business owners.

 

Who is Mitch?

Mitch Carson is a seasoned sales expert with decades of experience in direct response, public speaking, and live television sales. From his time on the Home Shopping Network to speaking at the O2 Arena, Mitch has mastered the art of selling to diverse audiences. He now helps business owners differentiate themselves and build authority through media and publicity.

Ready to unlock the secrets to becoming unforgettable in your industry? Tune in now and learn how to create the ultimate wow factor that keeps customers coming back.

 

Favorite Quote:

“Features tell, benefits sell. So whatever product or service it is, it's the benefit.”

 

Connect with Mitch:

https://www.youtube.com/@MitchCarsonOfficial https://www.instagram.com/mitchcarsonofficial https://www.linkedin.com/in/mitchcarsoninstantcelebrity/ http://www.mitchcarson.com/

 

Stay Connected:

Connect with Matt and Luigi on Instagram: ➡️@matthew.r.meehan➡️ @luigi_rosabianca, ➡️@theLiquidLunchProject➡️@ShieldAdvisoryGroup.

Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more.

https://theliquidlunchproject.com

Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.