Paul J Daly is the Founder and CEO Congruent Automotive, a full service creative marketing agency and the author of “The Automotive Manifesto: How Brand Connection Can Save Retail Automotive'. With almost two decades of business leadership experience and a deep understanding of the retail buying psyche, Paul’s approach to the challenges and opportunities facing the modern dealer is clear and human.
“understand your motivations. We can get into so many situations because our motivations are driven by ego driven by fear, driven by needing to prove something to somebody else. Even if that’s the case if you can at least acknowledge that’s what it is you will make better decisions and you will cause less destruction and more construction. So understand your motivation is the very best advice I could give”…[Listen for More]
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