Today’s episode is a must-listen for anyone who’s ever felt confused, anxious, or just plain stuck when it comes to money. We're diving deep into the emotional and psychological side of personal finance with Jessica Moorhouse, an accredited financial counsellor who's spent over a decade helping Canadians untangle their money struggles.

In this conversation, Jess reveals the most common patterns she's seen over the years—from overspending traps to financial fears we rarely talk about—and the simple, practical strategies that can truly make a difference.

We’ll also unpack powerful insights from her new book, “The Hidden Barriers Between You and Financial Freedom”, including why even those who are financially secure can still feel stressed about money. You’ll learn how to spot the invisible forces that keep you stuck, and more importantly, how to move past them.

Plus, if you're in a relationship, this episode is packed with real-world advice on managing money as a couple—without the fights and resentment.

By the end of this episode, you’ll walk away with actionable tips and the clarity you need to take control of your financial future—without losing your peace of mind.

A Big Thanks to Our Sponsors:

Incogni: Get 60% off Incogni by using the link: https://incogni.com/buildwealth

ETF Market Insights and BMO ETFs: Catch the latest episodes on YouTube Here: https://www.youtube.com/@ETFMarketInsights

Sun Life MyRetirement Income: To learn more about if Sun Life MyRetirement Income is right for you, visit https://buildwealthcanada.ca/myretirementincome.

BMO Asset Allocation ETFs: I use these ETFs a lot, and they are the largest Canadian ETF provider. You can see them and learn more here: http://www.bmoetfs.com/

dealing with negative self talk and your inner critic