YouTube partners with Universal Music Group to create an AI music incubator; Snapchat's Dreams AI feature; Zoom's plans for AI tools; the impact of AI on the music industry and attempts to control AI-generated songs; the parallels between generative AI and the controversy surrounding the first samplers; the creative possibilities of AI-generated music.
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Quick takeaways
YouTube and Universal Music Group are partnering to develop an AI framework that enhances music's creative expression and protects copyright holders.
YouTube is in discussions with Universal Music Group to license artist melodies and voices for AI-generated songs, offering artists a way to participate and benefit from AI music.
Deep dives
YouTube's Partnership with Universal Music Group on AI Music
YouTube is working closely with Universal Music Group to develop an AI framework to enhance music's creative expression while protecting artists and the integrity of their work. They are also creating an AI music incubator with UMG as a partner, where talented artists and producers will gather insights on generative AI experiments and research. This collaboration aims to monetize AI-generated music and provide a platform for fans to create tracks legitimately and legally. The incubator's specific activities and outcomes have not been detailed, but it highlights the potential of AI in the music industry and the need to address copyright issues.
AI in the Music Industry and the Rise of AI-Generated Music
The music industry has been disrupted by technology in the past, and now AI is ushering in a new age of creative expression in music. AI-generated music, using synthesized voices, has gained attention and millions of streams. Major music labels have previously worked to take down AI-generated songs, but alternatives, such as creating platforms for hosting AI-generated music, are being considered. Google and Universal Music Group are reportedly in discussions to license artist melodies and voices for AI-generated songs. This could provide a way for artists to participate in the advancements of AI music and share in the value of streams.
AI and Content Creation: Opportunities and Challenges for YouTube
YouTube recognizes that AI technology is here to stay and aims to embrace it responsibly. They acknowledge the need for appropriate protections and opportunities for music partners participating in AI content creation. YouTube's principles focus on enhancing music's creative expression while safeguarding artists and addressing challenges like copyright abuse and misinformation. They plan to update their Content ID rights management technology to accommodate generated content. Furthermore, they emphasize the importance of scaling their trust and safety organization and investing in AI-powered technology to protect their community. The partnership between YouTube and Universal Music Group reflects their commitment to exploring the potentials and considerations of AI in music.
Universal and YouTube are partnering on an AI music incubator and other approaches to AI music that try to open up creativity while protecting existing copyright holders. Before that on the Brief: Snapchat's Dreams AI feature; Zoom shares jump around AI talk; and Midjourney releases inpainting.
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