This week, Joe and Robert cover three major AI stories shaping the creative and marketing landscape.

First, the guys break down the debut of Xania Monet, the first AI-powered artist to land on a Billboard chart. Is this the start of a new music era...or the beginning of the end for human creativity?

Next, they unwrap Coca-Cola's second annual holiday AI ad. But this year, it's not just Coke. Expect a wave of AI-generated holiday campaigns across brands. Joe and Robert debate what this means for creative differentiation and audience connection.

Finally, they analyze Bloomberry's massive study of 180 million jobs, revealing how AI is reshaping the global workplace faster than anyone imagined. Who's safe, who's not, and what can marketers learn from the data?

Winners and Losers:

Robert's Winner: Gannett's bold rebrand to USA Today—a move that simplifies identity and aligns with its strongest brand equity.
Joe's Winner: Print media. Joe points out the surprising long-term resilience of print and why physical media might be the next big comeback.

Rants and Raves:

A new journalism collective forms to sell sponsorships - Robert shares his take on why collaboration is an important way forward for small creators.
More college students are choosing double majors - Joe digs into what that says about the next generation of marketers.

Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.

This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

-------

Get all the show notes: https://www.thisoldmarketing.com/

Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.

Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/

-------

This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Tuesday, Nov. 18: Brendan Fraser, Oz Pearlman