The Playbook For Building In Public: Barte’s Caetano Lacerda and Raphael Dyxklay

Caetano Lacerda and Raphael Dyxklay scaled their fintech from $1M to $40M in revenue in just two years. And they did it all out in the open.

Barte is a financial control center that helps medium to large companies manage their cash flow. Co-founders Caetano and Raphael decided to build this in public as soon as they found product-market fit.

Since then, they’ve shared their wins, their failures, and everything in between. 

That became one of their biggest competitive advantages. It helped them attract talent, land customers, and build credibility in a market where trust is everything.

In this episode, Caetano and Raphael shared their playbook for building in public. You’ll learn here how to talk about mistakes. How to separate valuable feedback from noise. How to pick the right time, the right channel, and the right format. And finally, how building in public can actually strengthen your startup’s culture.

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