
Fresh Air Miss America ‘68, women’s lib, and the politics of beauty
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Aug 3, 2026 Micki McElya, historian who reexamines the 1968 Miss America protest, and David Bianculli, TV critic reviewing a Big Bang spinoff. They explore the 1968 boardwalk clash of feminists, Miss Black America organizers, and pageant defenders. Topics include the bra-burning myth, how beauty became political, racial tensions in the women’s movement, and the pageant’s links to modern culture and politics.
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Miss America Became A Postwar Symbol Of Patriotism
- Miss America evolved from a 1921 marketing stunt into a postwar national symbol linking beauty with patriotism.
- By the 1940s the pageant presented white women as objects representing American ideals and wartime demobilization culture.
The Protest Revealed A Racial Fracture In Feminism
- Feminist protesters borrowed language and tactics from the Black freedom struggle while often overlooking black women present at the protest.
- That omission revealed a fracture in second‑wave feminism that McElya calls foundational and enduring.
Trump's Roots In Pageant Culture
- Donald Trump became embedded in pageant culture through his Atlantic City casinos and later by buying Miss Universe in the early 1990s.
- He attended Miss America, judged pageants, then purchased Miss Universe/Miss USA franchises.








