Happy Isn't Enough: Why Satisfied Customers Still Churn w/ Alex Glick from Outreach.io

Customer satisfaction doesn't guarantee retention, and challenging conversations are often essential for genuine success. Strategic CSM from Outreach.io, Alex Glick shares his experiences losing an enterprise account just months into a role and how it reshaped his entire approach to customer success.

• Happy customers still churn when they don't see ROI, while frustrated customers might renew if they recognize business value
• Success plans are only valuable when continuously referenced and aligned with business outcomes
• Complacency is dangerous especially with enterprise accounts – there is no "ramp time" luxury
• Cross-functional relationships and internal political capital critically impact your ability to advocate for customers
• Adoption metrics alone don't drive renewals – they must connect to business outcomes executives care about
• Building a network of mentors and professional relationships is crucial for career growth in customer success
• Challenging leadership assumptions when necessary establishes you as the true voice of the customer

Follow Alex on LinkedIn: https://www.linkedin.com/in/alexander-glick/

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