AI Risk Reward Managing Your AI Reputation: Insights from George Swetlitz, Co-Founder of RightResponse AI
In the AI Risk Reward podcast, our host, Alec Crawford (@alec06830), Founder and CEO of Artificial Intelligence Risk, Inc. aicrisk.com, interviews guests about balancing the risk and reward of Artificial Intelligence for you, your business, and society as a whole. Podcast production and sound engineering by Troutman Street Audio. You can find them on LinkedIn and at troutmanstreetaudio.com. You can hear the difference.
George Swetlitz, co-founder of RightResponse AI, brings a wealth of experience from consulting and operational roles, including significant leadership positions at McKinsey and Sara Lee Corporation. This episode delves into the evolving landscape of AI in reputation management, emphasizing the transition from traditional customer feedback to AI-driven insights. Swetlitz discusses the implications of AI-generated responses and the importance of maintaining brand consistency in digital interactions. He explores the challenges of adapting to generative engine optimization, highlighting how companies can leverage AI to enhance their digital footprint. Additionally, the conversation touches on ethical concerns, including privacy and the balance between automation and human interaction in customer service.
Summary:
- Guest Background: George Swetlitz is a seasoned consultant and business leader, now co-founder of RightResponse AI.
- AI in Reputation Management: RightResponse AI uses AI to enhance how businesses manage and respond to customer reviews, focusing on brand consistency.
- Generative Engine Optimization: Swetlitz highlights the shift from traditional SEO to generative engine optimization, crucial for reaching younger audiences.
- Ethical AI Concerns: The episode covers privacy and the ethical use of AI, emphasizing the need for real personalization over fake personalization.
- AI Implementation Advice: Swetlitz advises CEOs to start with simple AI projects and choose vendors carefully to manage risks effectively.
Companies/Organizations:
- Artificial Intelligence Risk, Inc.
- RightResponse AI
- McKinsey
- Sara Lee Corporation
- Harvard
- J.P. Morgan
- Trader Joe's
- Crate and Barrel
Books:
- Thinking Fast and Slow by Daniel Kahneman
Movies:
- Casablanca
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