

Pro-life post-Dobbs: America’s anti-abortion campaigns
Jun 23, 2023
Kat Anderson, a representative from Sprout Social with expertise in social media strategies, delves into the shifting landscape of pro-life movements following the Supreme Court ruling on abortion. She highlights the ideological splits within the anti-abortion community and how they’re adapting language to attract new supporters. Additionally, the conversation touches on innovative digital marketing techniques, emphasizing the need for engaging and humorous content to help brands thrive in the competitive online space.
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Post-Dobbs Reactions
- Louisiana outlawed abortion after the Dobbs ruling, causing divisions among pro-life supporters.
- Some celebrated the ruling as a victory while acknowledging further work remains.
Divergent Approaches
- Pro-life efforts vary across states, from policy changes to cultural campaigns.
- Some states expand Medicaid for new mothers, while others display images of aborted fetuses.
Pro-Life Splintering
- The pro-life movement has split into two main camps: incrementalists and absolutists.
- Incrementalists favor politically viable policies, while absolutists want complete bans and target birth control.