Curious about the groundbreaking strategies and insights unveiled at this year's ECF Live event? In this episode, I'm joined by Bill D'Alessandro, a seasoned entrepreneur and CEO of Elements Brands, and we're diving into the highlights and takeaways from our 2024 event, including the pivotal role of cash flow, the impact of social media platforms, and the importance of embracing long-term strategies over quick exits.

Tune in as we explore the insights from ECF Live, diving into the art of building a business that balances personal cash flow with increasing its market value (and why it's important to increase these simultaneously). We'll also dissect TikTok's influence on eCommerce, examining everything from looming bans to its untapped potential for boosting sales, and highlight the crucial role of authentic messaging and branding in paid media strategies.

You can find show notes and more information by clicking here: https://bit.ly/3ITzoMZ

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308: Agony Column Podcast News Report : Laurie R. King Live at KUSP, January 25, 2008