SEO & Backlink Strategies With Richard Kennedy

Does your agency have a robust SEO and backlink strategy in place? 

If not you should, and in this episode of The Agency Accelerator Podcast, I am joined by one of my clients and one of The Self-Running Agency Group members, Richard Kennedy, who explains why SEO and a backlink strategy is a must.

Richard runs an e-commerce SEO agency, Arken Marketing. Arken helps SME e-commerce businesses grow and compete against the big players in the market, by utilising effective SEO.

Richard shares how he started Arken Marketing and how he helps SME e-commerce businesses grow and compete using SEO and backlink strategies

Time Stamp

[1:11] Backstory in building an SEO agency and Richard’s future aspirations for Arken Marketing

[4:24] How to figure out your niche when starting up an agency

[6:36] Tips in niching down your business

[9:17] Defining SEO in a broader context

[10:37] What are the advantages of using SEO over PPC?

[11:56] The importance of being ranked organically

[12:24] Why SEO is an effective strategy for your business

[13:05] Benefits of link building for your website

[14:14] Understanding link building, domain authority rankings and backlinks

[17:21] How to implement link building strategies

[19:11] How to distinguish a good backlink from a bad backlink

[22:21] What is the deciding factor if a link is worth pursuing or not?

[22:50] Tips in creating SEO strategies for your business

[24:11] What is the ‘dream 100’ system?

[26:19] How to build good quality and trustworthy website

[29:26] Why ‘focus’ is important for your business’ SEO strategy

Quotations

“I don't want to be too big, but I've always wanted it to fuel my other projects.” - Richard Kennedy

“...not every business defines its success by how big it is or how fast it grows.” - Rob DaCosta

“We only work with people that we want to work with and they want to work with us and it's made it a whole lot easier in the long run in the short term.” - Richard Kennedy

“..the website needs to be trustworthy… approachable... Having good content makes everything so much easier.” - Richard Kennedy

“..you just can't replicate success through copying.” - Richard Kennedy

“..building your dream 100 list is actually one of the systems that we teach in The Self-Running Agency Group.” - Rob DaCosta

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Useful links mentioned in this episode:

• Richard Kennedy - LinkedIn; Arken Marketing 
• Got questions for Richard? Email him at richard@arkenmarketing.com.uk
• Rob Da Costa’s YouTube Channel 
• The Self-Running Agency Implementation Group
• Get in touch with Rob at robert@dacostacoaching.co.uk