Jon Lax of Teehan + Lax and Meta fame is our first brave Story Time contributor. Thank you Jon! Jon is the best and his story weaves a client pitch nightmare that will sound familiar to many, and haunt your dreams. We screw up all of the value Jon brings by talking about the Vision Pro release, the nightmare of Vision Pro personas, whether or not we are merely meat spaceships piloting the alien flora in our guts around, and much more. We do get back on point and talk again about the value of ensuring you're solving the right problems. If you focus on solving the right problems, and find alternative solutions for clients for all the other problems, you'll provide the best value you can, the way only you can.