Secret Truths About Selling – Part 4 (Why Your Customer Journey Is SO Important)

Oct 4, 2023

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In today’s episode of The Blogger Genius Podcast, I’m excited to share with you Part 4 in my series on selling on the importance of mapping out your customer journey as bloggers and online entrepreneurs. If you missed Part 1, Part 2, and Part 3, you can hear them here.

Your customer journey is the way you build your know, like, and trust factor so people will come back to your blog, click on your posts, and ultimately buy your products and services.

I provide recommendations for improving the customer journey, such as talking to customers, analyzing analytics, and practicing empathy. I talk about how every post on your blog needs to be a sales page with a clear call to action.

I also highlight the importance of understanding how our content and products are perceived by those unfamiliar with our brand, emphasizing the need for clear communication. I conclude by emphasizing the long-term nature of building a customer journey and why this will set you up for success as you continue to compete with AI.

I also emphasize the need for bloggers to sell products and services and introduce MiloTreeCart as a tool for non-techies to sell digital products easily.

Show Notes:

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The Importance of Selling Products and Services

As bloggers, we often focus on creating content. However, it's equally important to sell products and services. This not only diversifies our income streams but also adds value to our readers. Every page on our blog should be a sales page with a call to action, guiding visitors and providing value to them throughout their journey.

Understanding the Customer Journey

The customer journey is the sum of experiences a visitor goes through when interacting with our brand, blog, or product. It typically involves four stages: awareness, consideration, decision-making, and retention.

Awareness: This is when potential customers first come across your blog or brand.
Consideration: At this stage, they are evaluating your offerings and deciding whether they align with their needs.
Decision-making: This is the point where they decide to purchase your product or service.
Retention: This final stage involves keeping your customers engaged and loyal to your brand.

Improving the Customer Journey

Improving the customer journey involves understanding how our content and products are perceived by those who are unfamiliar with our brand. For instance, I once came across a food blogger who failed to communicate clearly to potential readers with autoimmune diseases by using unfamiliar terminology. This highlights the need for putting ourselves in the shoes of our audience to ensure that our message is clear and relatable.

To improve the customer journey, I recommend:

Talking to customers: Direct conversations can provide valuable insights into their experiences and needs.
Analyzing analytics: This can help identify areas that need improvement.
Practicing empathy: This involves understanding the customer's perspective and addressing their needs effectively.

Tools for Selling Digital Products

For those of us who are not tech-savvy, tools like MiloTreeCart can be a lifesaver. It allows us to sell digital products easily, making it a valuable asset in our blogging journey.

The Long-Term Nature of Building a Customer Journey

Building a customer journey is not a one-time task. It's a long-term process that requires continuous effort and optimization. Start small and focus on areas that will have the biggest impact. Remember, small changes can make a big difference.

Other related Blogger Genius Podcast episodes you’ll enjoy:

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products

I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.