Dive Club 🤿 Julian Lehr - How storytelling works at Linear
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Jul 2, 2025 Julian Lehr, the storytelling lead at Linear, shares insights on enhancing product communication through narrative. He highlights the importance of storytelling in differentiating products in the AI era. The conversation dives into Julian's creative process, the interplay between design and copywriting, and how effective visual messaging can elevate user experience. Julian also discusses the evolution of Linear's branding strategy and the innovative collaboration within their in-house creative studio to develop compelling narratives.
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Julian's Start at Linear
- Julian Lehr joined Linear after being a long-time beta user and writing about related products like Superhuman.
- His role started vague but evolved through experimentation with creative storytelling rather than traditional marketing.
Writing as Design
- Copywriting's impact relies heavily on how the text looks and feels visually, not just the words.
- Good writing involves the integration of design, content, and engineering to craft an appealing experience.
Simplicity in Copywriting
- Keep copy simple and clear so anyone unfamiliar can understand the product quickly.
- Aim to clearly state what your product is rather than rely on creative but confusing language.