For the Love of Goats How Beekman 1802 Used GOAT Wisdom to Build a Beloved Brand
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Description
What do you get when two city guys buy a goat farm during the Great Recession? A global skincare brand built on goat milkâand timeless wisdom.
In this inspiring episode, Deborah talks with Josh Kilmer-Purcell and Dr. Brent Ridge, the founders of Beekman 1802, about how they went from weekend farmers to building a multi-million-dollar business using lessons learned from goats, neighbors, and small-town living.
đ§Œ From making goat cheese and soap
đ To releasing their new book G.O.A.T. Wisdom: How to Build a Truly Great Business with Harvard Business Review
đĄ They share actionable insights for homesteaders, small business owners, and anyone dreaming of turning their passion into a meaningful business.
Youâll hear about:
- How goats (and a neighborâs kindness) saved their farm
- Why they started with goat milk soap and what they learned along the way
- The importance of not doing everything yourself, and focusing on what you bring to the table
- The power of treating customers as âneighborsâ
- Lessons in marketing, scaling, and community-building
- And how to convert everyday wisdom into entrepreneurial success
Resources Mentioned:
- G.O.A.T. Wisdom: How to Build a Truly Great Business
- The Bucolic Plague: How Two Manhattanites Became Gentlemen Farmers
Connect with the Beekman Boys
Thanks for tuning in!
No one ever said raising goats was easy, but it doesn't have to cost a fortune or drive you crazy! You just need the right information.
đč Check out Goats 365 membership
đč Or explore The Goat Academy
đčLooking for Deborah's books? They can be purchased wherever books are sold, or you can get an autographed copy on our online store.
Happy goat-keeping! đ