FROM THE VAULT: Aaron Mahnke Talks About Crafting 'Lore', Mastering Productivity, and Navigating a Podcasting Caree
Oct 25, 2023
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Aaron Mahnke, creator of Lore, shares his journey in podcasting, including the inception and meticulous process behind each episode. He discusses the challenges and growth in his freelancing career, and the importance of setting boundaries. The conversation also touches on productivity habits, monetizing content, and the success and challenges of podcasting.
Aaron Mahnke's success with the Lore podcast was the result of years of hard work, dedication, and a meticulous process behind each episode.
Mahnke's decision to maintain control over Lore's production and growth has allowed him to prioritize creative freedom and financial sustainability.
Deep dives
Lore: From Side Project to Sensation
Lore, a narrative storytelling podcast, has quickly become a sensation within the last year. The podcast, which explores the history and background of folklore, superstitions, and horror tropes, has received widespread acclaim and recognition. With its high-quality production and captivating storytelling, Lore has garnered a dedicated audience and has been featured in various media outlets. Hosted by Aaron Mahnke, Lore was initially a side project that quickly gained traction and now serves as Mahnke's full-time job. The podcast's success has allowed Mahnke to pursue his passion for writing and storytelling, making it a dream job for him. Despite the demands of producing a biweekly podcast, Mahnke remains committed to delivering engaging content and maintaining creative control over his work.
Creating an Episode of Lore: Writing and Process
Each episode of Lore takes approximately 40 hours to write. Mahnke follows a biweekly release schedule, allowing for ample time to craft and research compelling stories. His writing process involves careful preparation and scripting to ensure a natural and engaging delivery. Mahnke's extensive research and attention to detail allow him to tell dark historical stories that captivate listeners. He also devotes time to business administration, media obligations, and future planning. Over the year, Mahnke has elected to maintain control over Lore's production and growth, turning down network offers to better support the show's independence and financial viability.
Inspiration and Influences for Lore
While Mahnke was not an avid podcast listener before starting Lore, he has found inspiration in shows like The Illusionist, 99% Invisible, and Criminal, all part of the Radiotopia network. These podcasts exemplify high-quality storytelling and have informed Mahnke's own approach to narrative podcasting. Furthermore, Mahnke draws inspiration from books by Stephen King, unsolved mysteries, and the history behind words. His desire to share dark historical stories and captivate his audience has made Lore a unique and compelling addition to the podcasting world.
Originally aired in March 2016, this episode features the incredibly talented Aaron Mahnke, creator of the renowned podcast, Lore, and the mastermind behind Grim & Mild Entertainment.
Aaron candidly shares his freelancing journey, highlighting the transition phases, learning curves, and the importance of setting definitive boundaries. We delve deeper into his development and adaptation of productivity habits and tools that were instrumental in his success. The conversation also illuminates the challenges encountered in podcasting and the strategic approaches adopted by Aaron to continually prioritize and manage myriad tasks and projects effectively. This episode offers a plethora of learnings and actionable insights for our listeners, especially those maneuvering through freelancing careers, podcasting, or juggling diverse projects and commitments.
Be sure to listen all the way through as Aaron shares not only the challenges he has faced but also the pivotal moments that have defined his success in the podcasting realm.
Key Discussion Points
Entrepreneurial Journey and Lore’s Creation: Aaron shares the inception and journey of Lore, from its humble beginnings to being an overnight success after years of hard work, illustrating his commitment and the meticulous process behind each episode.
Freelancing & Setting Boundaries: With nearly a decade in freelancing, Aaron delves into the evolution of his career, highlighting the growth and changes in his income sources and the necessity of setting boundaries to balance work and life effectively.
Development of Productivity Habits: Aaron reflects on his unconventional route to success and the development of productivity habits and tools essential in keeping up with client demands and contributing significantly to his endeavors, including his renowned podcast Lore.
Adapting Systems for Productivity: We discuss the importance of laying foundational knowledge before tweaking systems for optimal productivity. Learning and mastering the basics of any tool or system is essential before customizing it to fit individual needs and styles.
Podcasting Challenges & Success: Aaron offers insight into the challenging aspects of creating and maintaining a successful podcast, including decision-making processes that contribute to the podcast's ongoing success and popularity.
Prioritizing Amidst Demands: We talk about the challenges of managing various tasks and responsibilities, with Aaron sharing his strategies for effectively prioritizing projects and tasks amidst a multitude of demands, providing valuable insights for listeners juggling multiple commitments.
Reflect on Aaron’s journey and the strategies and tools he shared in managing his successful career and various projects. Consider how you might implement some of these insights into your work and life, and think about the boundaries you've set for yourself. Take this opportunity to reevaluate and possibly readjust them to better serve your personal and professional growth.
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