34) United By Blue's Brian Linton on cleaning 1 million pounds of trash from first getting business right

What does it take to scale our positive impacts through business? What are millennials craving today, and how can this actually drive conversations and choices related to sustainability? Founder and CEO of United by Blue, Brian Linton, shares his wisdom with you.

 

HIGHLIGHTS:

 

[2:57] What made Brian want to dedicate his life to cleaning up our oceans. 

[11:06] Brian: "The beauty of the model is that by focusing on the fundamentals of creating a business, we're able to have a longterm, lasting impact."

[12:08] What keeps Brian going personally, despite challenges.

[12:53] Brian: "What's ultimately going to cure our oceans and waterways is people talking about it, educating their friends, and changing their own behaviors."

[14:00] Kaméa: "What has been key to United by Blue's continuous growth and your ability to establish yourself in the sustainability space?"

[16:50] Some of the most difficult products to manufacture in a more eco-friendly way. 

[20:54] Brian's thoughts on our biggest challenge today in fighting plastic pollution.

[21:47] Kaméa: "What's the fastest way to address the issue of single-use plastic?"

 

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