Business Daily

How 'cosplay' became big business

Feb 19, 2025
Explore the vibrant world of cosplay, where fans transform into their favorite characters with incredible craftsmanship. Discover how this once niche hobby has blossomed into a lucrative industry, driven by conventions and the rise of pop culture. Meet passionate cosplayers who share their journeys and the inclusive community that thrives around this art form. Delve into the evolution of cosplay, examining its impact on identity and self-expression, all while navigating challenges like copyright in the digital age.
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ANECDOTE

Cosplay Examples

  • Denji spent 10 months creating a 3D-printed, spinning-blade helmet.
  • Two cosplayers, Shane and Lily, showcased their intricate foam Transformer and Portal 2 potato bomb costumes.
INSIGHT

Cosplay's Rising Popularity

  • Cosplay's popularity has grown, with conventions attracting diverse participants, including families.
  • The stigma around “nerd culture” has diminished, making cosplay more accessible.
ANECDOTE

Early Cosplay

  • Forrest Ackerman and Myrtle Douglas wore costumes to the 1939 World Science Fiction Convention.
  • They were surprised to be the only attendees in costume, sparking a tradition of masquerades.
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