Retail Reimagined: An Interview with Shawn Stewart, Senior Vice President, Customer and Triangle, Canadian Tire Corporation

The pandemic has been costly for traditional retailers who were slow to adapt to omnichannel commerce. In Canada, Canadian Tire avoided that fate, launching its Triangle Rewards program three years ago to deepen its relationship with customers. Under the stewardship of Senior VP Shawn Stewart, the 10-million member program has become instrumental in the retailer’s shift to a digital-first model.