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The Ecommerce Roadmap

196. We can teach you how to sell anything online. Even if....

Jan 2, 2024
This podcast episode discusses the importance of brand videos in selling online. It features an interview with a jeweler who successfully shifted her business online and implemented a brand video strategy. The episode also highlights the importance of educating customers and nurturing relationships, the increase in social media audience through brand videos, and the commitment to a goal and consistent work.
28:32

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Quick takeaways

  • Creating a brand video can significantly increase visibility and sales by reaching a wider audience and generating more website traffic.
  • Consistency and commitment in the right actions are crucial for achieving success in online selling, as seen in Rachel's story of setting goals and remaining dedicated to her business growth.

Deep dives

Importance of Creating a Brand Video

The podcast episode highlights the importance of creating a brand video to increase visibility and sales. Rachel, a jewelry maker, used her brand video to launch and sell out her collections. The brand video strategy helped her niche jewelry reach a wider audience and generate more traffic to her website. The video ad received great traction and shares, leading to higher engagement and brand recognition. By consistently using brand videos, Rachel was able to release multiple successful collections and achieve her sales goals.

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