In this episode of #Hashtags, Gartner analyst Rene Cizio discusses how content marketing is evolving into asset management and setting the stage for more efficient modular content and personalization at scale. The discussion includes how CMOs can use digital asset management (DAM) technology to meet their goals and apply new ways of thinking to age-old problems.
Rene Cizio is a Gartner director analyst guiding CMOs and digital marketing leaders with insights to create strategic integrated content across teams and channels. Her experience spans journalism, digital marketing, public relations and advertising.
#Hashtags, The Gartner Marketing & Communications Podcast