Jeremy Darlow (@JeremyDarlow), Author of the book "Athletes Are Brands Too" (follow-up book to "Brands Win Championships") and former Director of Marketing for adidas football and baseball, joins Brian Berger to discuss his new book. Darlow discusses how athletes can capitalize on the spotlight while they have it to build their brand via social media platforms and extend their relevance beyond their playing career. From developing the right positioning statement to how often to post on your social media platforms, Darlow offers helpful strategies in this interview and in his book.
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