59. Ideas alone will not get you VC funding.

The era of raising VC funding just by showing a few slides with an idea and nice buzzwords is over.

Investors are now looking for very clear evidence of product-market fit and sustainable growth.

Showing this type of evidence is easier said than done. So I had a very insightful conversation with my friend Jessica Deckinger, on the topic of product development, raising funds, and achieving sustainable growth.

Jessica is an Operating Partner at Clearhaven Partners, a  dedicated software and technology-focused private equity firm based in Boston. She is also the CEO at Mint Marketing and sits on the board of various other tech companies.

She is a senior executive with more than 25 years of experience across integrated brand marketing, product, digital strategy, insights and analytics, finance and operations.

She is been there,done that, and now she helps other companies get further and succeed.

What does it take to succeed today in Tech? How can a startup find and show evidence of product market fit and sustainable growth? What are investors looking for? How can startups improve the customer journey? 

These are only some of the topics we talked about during this episode.

If you are in startup land, you can’t miss this one.

Enjoy!