In this latest Six 4 Sixty, Terry Cook brings together a fresh team of ADI Avengers: Bob Morton, Kim Gibson, Emma Fonnaland, Tommy Sandhu, Stewart Lochrie, and Tom Stenson, for another rapid-fire round of six questions, each answered in 60 seconds.
This episode dives into some of the biggest issues facing driving instructors today, from raising lesson prices with confidence to adapting communication styles, promoting your business as demand slows, and tracking the right metrics for success.
There’s plenty of straight-talking insight on self-reflection, CPD, and the habits that keep instructors sharp, plus an honest look at whether they’d all still choose to be ADIs knowing what the industry’s like now. The conversation ends with powerful reflections on rapport, professionalism, and the importance of not being “a dick on Facebook.” Packed with humour, honesty, and wisdom, this is one of the most engaging Six 4 Sixty sessions yet.
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