Video Creators
The Content You're Avoiding is Actually What You NEED
Sep 25, 2023
Creators on YouTube are shifting towards more authentic and genuine content as viewers seek connection. The podcast explores the decreasing excitement towards challenge videos and suggests ways to improve them through storytelling and emotions. They discuss the importance of emotional connection and rhythm in content, as well as the impact of analytics on authenticity. They also provide strategies for creating authenticity and authority in videos.
39:57
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Quick takeaways
- Viewers are seeking authentic and authoritative content on YouTube, leading to a shift away from constant challenge content.
- Creators should find a balance between over-editing and leaving room for authenticity, allowing moments of pause, emotion, and personal expression to create a more genuine and engaging viewing experience.
Deep dives
Shift towards authentic and authoritative content
Viewers are seeking authentic and authoritative content on YouTube, leading to a shift away from constant challenge content. Creators need to adapt to this change by creating content that makes a genuine connection with their audience.
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