ALT Sports Data was founded in 2021 to revolutionize alternative sports betting through exclusive data rights, AI-driven trading models, and cutting-edge analytics. As CEO and Founder, Joe Dunnigan leads the company’s mission to provide sportsbooks with new betting markets while unlocking engagement, revenue, and fan growth for emerging sports leagues.

ALT Sports Data is tackling the supply and demand challenges that have limited profitability in the sports betting industry. By leveraging proprietary software, league partnerships, and a growing database of alternative sports, the company is creating new betting opportunities and tapping into an audience of over 83 million potential bettors in the U.S. and more than 1 billion globally.

Joe’s leadership draws from years of experience in corporate strategy, marketing, and the betting industry. His work is reshaping how sports properties and sportsbooks collaborate, offering fresh insights into data-driven decision-making, fan engagement, and the future of sports wagering.