Payrix’s Bob Butler on Finding Anchor Personas

Check out the detailed field guide here

Topics discussed in this episode:

• 01:57 - Why some fintech is really “tech fin”
• 11:00 - Reducing the time and friction to execute
• 19:00 - The "Buy now, Pay later" space
• 23:56 - The anchor tenant persona
• 30:11 - How to find anchor tenants

This is a Paddle production—the first media network dedicated entirely to the SaaS and subscription space.