Herb Greenberg: From Disc Jockey to Stock Jockey

20 snips

Apr 16, 2025

Herb Greenberg, a seasoned financial journalist with over 50 years of experience, shares his fascinating journey from aspiring disc jockey to Wall Street guru. He discusses the importance of independent research and skepticism in investment, revealing how he spots red flags in companies before others do. The conversation touches on the challenges faced in today's financial media landscape and the evolving role of social media. Greenberg also highlights his insights on specific companies and the currents of the market, along with his recent move to a new platform to better engage with investors.

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ANECDOTE

From DJ Dream to Journalist

Herb Greenberg intended to be a disc jockey but ended up loving journalism after a class and mentorship in Miami.
His journalism career began at Boca Raton News covering business, eventually interviewing notable figures like Lee Iacocca.

ANECDOTE

San Francisco Column Impact

Herb moved to San Francisco post-1987 crash to write a local business column focused on tech and activist investing.
His column gained significant influence, with investors like Jim Cramer having it faxed daily.

INSIGHT

Challenges of Modern Financial Media

Financial journalism is easier to access today but harder to stand out due to the flood of voices and democratized media.
Independence is crucial, but running a solo biz faces retribution risks lacking media legal protections.

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In this episode of "On the Tape," Danny Moses hosts veteran financial journalist Herb Greenberg, who shares his journey from aspiring disc jockey to influential Wall Street reporter. Greenberg discusses how he developed his reputation for investigative business journalism, focusing on uncovering risks and red flags in public companies, often before others noticed them. The conversation explores the evolution of financial media, the challenges and opportunities in today’s democratized information landscape, and the increased difficulty of standing out amid a flood of voices. Greenberg also details his approach to identifying problematic companies, emphasizing the importance of independent research, skepticism, and understanding market dynamics, while offering examples of both short and long investment ideas. The episode concludes with Greenberg reflecting on the current state of financial journalism, his ongoing work to help investors avoid risky stocks, and his move to a new publishing platform to better reach his audience.

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For decades, Danny has seen it all on Wall Street and has built his reputation on integrity, curiosity and skepticism that he will bring with him each week. Having traded through the Great Financial Crisis and being featured in "The Big Short" is only part of the experiences Danny wants to share with the listener. This weekly podcast cuts through market noise, offering entertaining and informative discussions with expert guests giving their views of the financial world and the human side of it. Whether you're a seasoned investor or just getting started, On The Tape provides something for all listeners.

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