
On The Tape with Danny Moses
Herb Greenberg: From Disc Jockey to Stock Jockey
Apr 16, 2025
Herb Greenberg, a seasoned financial journalist with over 50 years of experience, shares his fascinating journey from aspiring disc jockey to Wall Street guru. He discusses the importance of independent research and skepticism in investment, revealing how he spots red flags in companies before others do. The conversation touches on the challenges faced in today's financial media landscape and the evolving role of social media. Greenberg also highlights his insights on specific companies and the currents of the market, along with his recent move to a new platform to better engage with investors.
43:35
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Quick takeaways
- Herb Greenberg emphasizes the critical importance of independent research and vigilance in identifying red flags within financial reporting to avoid investment pitfalls.
- The evolution of financial journalism necessitates adaptive storytelling strategies as traditional media struggles to maintain relevance in a democratized information landscape.
Deep dives
Herb Greenberg's Journey in Journalism
Herb Greenberg's career began with aspirations to be a disc jockey, but he became a prominent financial journalist instead. After taking journalism classes in college, he developed a passion for storytelling which led him to work at various publications, including the San Francisco Chronicle. There, he carved a niche by focusing on business journalism, particularly during the volatile market conditions of the 1980s, including the notable 1987 crash. His early experiences shaped his approach as a journalist, emphasizing the importance of understanding financial markets and developing a unique voice.
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