Episode #154 – The Magic of Zingerman’s and the Art of Diversification

Paul Saginaw is the co-founder of Zingerman’s, a highly diversified food enterprise known for its innovative high-end service and out-of-the-box management practices.

Paul and Jeffrey discuss what makes Zingerman’s truly unique, and how other business owners (in the green industry) can copy and learn from the Zingerman’s model. Paul shares his current struggles and how he is pivoting. He tells all and doesn’t hold back!

Zingerman’s started as 1300 square feet of combined restaurant and specialty food retail space, run solely by Paul, his partner Ari and two employees. The Zingerman’s Community of Businesses now has 23 partners, employs over 750 people and generates over $60 million in annual sales from ten separate businesses: Zingerman’s Delicatessen (including Zingerman’s Catering), Zingerman’s Mail Order, Zingerman’s Bakehouse, Zingerman’s Training Inc., Zingerman’s Coffee Company, Zingerman’s Roadhouse, Zingerman’s Creamery, Zingerman’s Candy Manufactory, Zingerman’s Corn Man Farms, and Miss Kim.

Paul believes that he has been successful in spite of the fact that he has limited natural talent and abilities.  He believes that the only real limitations are a lack of vision.

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