In this episode, we dive deep with Matt and Mark into the realities of scaling a service-based business. From understanding churn and client retention to building systems that support long-term growth, this conversation is packed with actionable insights. We also explore the mindset shifts required to break through plateaus and sustain success. Whether you're a coach, business owner, or entrepreneur, you'll walk away with strategies to elevate your game.

Timestamps:
00:00:00 - Welcome Back, Matt & Mark
00:03:00 - Why Ads Get a Bad Rap and How to Fix It
00:08:10 - Moving from Chaos to Order: Steps for Business Owners
00:17:00 - Toxic Fuel for Motivation: Fear and Anger in Business
00:23:45 - Prioritizing Growth Over Preference
00:30:00 - Calculating Your Ideal Lifestyle and Business Goals
00:37:30 - Understanding Churn: The Key to Doubling Profits
00:45:15 - Building Systems and SOPs for Scale
00:54:10 - Hiring Criteria: Stress Tests and Scaling with the Right Team
01:05:20 - Leveraging Retention and Strategic Offers for Profit
01:15:10 - Ambassador Programs and Social Proof Strategies
01:22:00 - Final Thoughts: Building Confidence to Execute

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Redaric Williams & Debra Joy Winans - Don't Waste Your Pretty