Follow the Rabbit is a (video) podcast that invites you into the messy, interconnected world of cultural research. In Season 1 we used Toby Shorin's essay Life after Lifestyle to explore cultural rabbit holes, connect unexpected dots, and uncover insights that shape our world, all while working with the garage door open. In Season 2 we go even deeper into the current re-emergence of the third-place concept. In this conversation, Johannes and Igor discuss the transition from the previous season of Follow the Rabbit to the upcoming season. They explain their research process and the change in format from Instagram Reels to YouTube videos. They highlight the topics they explored in the previous season, such as direct-to-consumer brands and the commodification of subcultures. They also mention their focus on the concept of the third place and its evolution. They introduce the format for season two, where they will have longer episodes and engage in conversations together. They invite feedback and ideas from the audience. Chapters 00:00 Introduction and Format Change 01:09 Preparing for Season Two 03:32 Exploring Run Clubs 04:30 The Concept of the Third Place 06:03 Season Two: The New Third Place Understanding You can also watch this episode on YouTube at https://youtu.be/1iB-qQKUfz0