The Best One Yet šļø āLIVE Interview with Slateās CEO š» Chris Barmanās EV Disruptorā
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Jul 25, 2025 In this lively discussion, Chris Barman, the innovative CEO of Slate Auto, unveils her vision for an affordable electric truck priced at just $25K. Known for her quirky marketing strategies, she shares hilarious tales about creating fake companies to build buzz. Chris dives into the idea of minimalism in vehiclesāno tech, just pure utility. Plus, she reveals why they purposely crash half of their cars during testing and shares her thoughts on the future of EVs and customization options for owners. Itās a wild ride!
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Slateās Mystery Launch Tactic
- Slate created fake businesses to generate intrigue during their launch, such as "CryShare" for driving crying babies and "cat therapy."
- This guerrilla marketing built hype while subtly showcasing the vehicle's versatility.
Anti-Tech Electric Vehicle Concept
- Slate builds an analog electric vehicle with minimal tech, like no radio or touchscreen, to fight tech fatigue and cut costs.
- Owners get choice by adding their own accessories, emphasizing basic, affordable transportation.
Designed for Easy Customization
- Slateās vehicles come in only slate gray to simplify production but are designed for DIY wrapping and customization with hundreds of accessories.
- The vehicle uses composite panels molding features to ease at-home vinyl wrap installation.