🎙️ “LIVE Interview with Slate’s CEO 🛻 Chris Barman’s EV Disruptor”

12 snips

Jul 25, 2025

In this lively discussion, Chris Barman, the innovative CEO of Slate Auto, unveils her vision for an affordable electric truck priced at just $25K. Known for her quirky marketing strategies, she shares hilarious tales about creating fake companies to build buzz. Chris dives into the idea of minimalism in vehicles—no tech, just pure utility. Plus, she reveals why they purposely crash half of their cars during testing and shares her thoughts on the future of EVs and customization options for owners. It’s a wild ride!

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ANECDOTE

Slate’s Mystery Launch Tactic

Slate created fake businesses to generate intrigue during their launch, such as "CryShare" for driving crying babies and "cat therapy."
This guerrilla marketing built hype while subtly showcasing the vehicle's versatility.

INSIGHT

Anti-Tech Electric Vehicle Concept

Slate builds an analog electric vehicle with minimal tech, like no radio or touchscreen, to fight tech fatigue and cut costs.
Owners get choice by adding their own accessories, emphasizing basic, affordable transportation.

INSIGHT

Designed for Easy Customization

Slate’s vehicles come in only slate gray to simplify production but are designed for DIY wrapping and customization with hundreds of accessories.
The vehicle uses composite panels molding features to ease at-home vinyl wrap installation.

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